Fact 1. I almost always just skip all free (=with IAP =stupid) games featured on the front page.
Fact 2. Developers whose app for 3-5 yo kids sends push notifications “come play, I’m missing you” are idiots. Of course, any other push notification spam is bad, too.
In good old times App Store on front page had sections like Noteworthy New Apps, Editor’s Choice, etc. Then it became Best New Apps and Best New Games (with “new” being very often just minor updates of well-known products) . Then games became first. And this week there are even no separate section for new apps - only Best New Games and Apps & Games at a Limited-Time Price.
Of all things Apple invented/popularised there’s one special - In-App Purchases - which perverted entire mobile gamdev industry. And now App Store is unfortunately overflowed with and focused on stupid freemium games made by stupid developers for stupid people.
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